King “truly represents the courage and tenacity of the Pomellato woman She joins the incredible Pomellato for Women cast, a community of different generations, walks of life, and accomplishments, to represent her unique facet of womanhood. With Joey’s unbridled ambition and captivating talent, her voice will speak for a new generation of hope and the Pomellato values that we hold dear.”
Reportedly joining Jane Fonda, the Italian volleyball champion, activist, and icon for LGBTQ rights Paola Egonu, the Iranian rock climber and women’s rights activist Nasim Eshqi, and Belli in Pomellato’s new awareness campaign honoring International Women’s Day on March 8, King advocated freedom.
In 2017, Pomellato launched the Pomellato for Women campaign to advocate for women’s rights, diversity in the workplace, and economic independence.
“the brand is known for supporting women, equality and eco-consciousness. With handcrafted jewels by Italian artisans, they are not only exquisite, but steeped with meaning. Pomellato prioritizes having exceptional jewelry and representing a beautiful message.”
King said she was-
“Inspired by the resilience and strength of women all over the world. And collaborating with Pomellato to highlight this along with their gorgeous new collections was a no-brainer.”
She said freedom was the value she shared with the other Pomellato women-
“We stand side by side with our hope for a brighter future for young women of all walks of life. I’m really proud to share this campaign with them.”